No matter what business you are in, building a brand for your business is one of the most vital parts of marketing it. From your staff to your customers, building a brand is part of building the loyalty and identity of your business too. Making the logo appealing and using it to market your business can work wonders for you. Not only does your staff benefit from wearing your logo as part of the team uniform, your clientele can show off their loyalty and pride of your great services by wearing branded merchandise too.
Logo Psychology
Colors and shapes used in your logo can say much about your business. Think about some logos you see every day and what they say to you (the word ‘logo’ originates from the Greek word ‘logos’, which means word). Creating your own logo or having it professionally done both conveys your brand and makes it memorable too. For example, when people see the red background and white script of Coca-Cola, they instantly associate the look with the brand. That little graphic made into t-shirt heat transfers makes your brand into something tangible, wearable, and sellable.
Way to Go!
Using your own ideas or working with a design professional is a great start; most transfer printing companies are happy to help their clients create a usable design for t-shirts, hats, hoodies, and other items of apparel. Fees may apply for this work, but you will have a great design to use in all aspects of your business, from letterhead to signage. You can even purchase a heat press of your own and apply your logo when necessary, as opposed to having a large stock of multiple sizes of each item or design that may not ever be used. You can promote team spirit, celebrate milestones, and get the kind of personal advertising that money cannot buy.
