There is no doubt that promotional items are one of the best ways to market your business but you do want to make sure that you consider a few things when you are choosing promotional items. Whether you are planning for a tradeshow or just want to offer promotional gifts to your clients/customers when they make a purchase, promotional items, personalized for your business is the best route to go.
Give it Some Thought
Pens are great, everyone needs one, they are easy to transport, and the can travel far and wide to brand your business. Pens are one of the most popular promotional items and rightfully so but popular also means a frequent gift. There is nothing wrong with adding pens to your gift arsenal but you do want to choose items that will remind people of your business.
Give your promotional items, personalized for your business some thought. Consider the following when making your choice:
* What’s my budget like?
* Does this item remind people of my business?
* Is this item going to get used?
* Do I have storage space for these items?
* Can these items translate into a long term give away option?
How much can you spend is of course a huge determining factor in what items you can select from. Consider the return on your investment by investing in a promotional item that will represent your brand well. You want to choose items that offer a utility to the consumer, if an item is not useful it sits in a drawer. Can you store the items until they are needed?
A good tip is to customize the items for your business but do not customize for an event! In other words, if you are going to a trade show, advertise your firm on the product NOT the tradeshow! You will be able to use whatever items you have left after the tradeshow without them looking outdated if you do not put dates, events on the item! dkspecialties has the items you need! Follow us on our twitter page.
